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The new Chevrolet Spark is built to serve the burgeoning mini car segment, the fastest growing area of the new car market across the entire world, it is a newcomer that has been designed to appeal to car buyers in every inhabited continent across the globe, from India to Africa, Australia to the USA.

But it’s in Europe where Chevrolet Spark will find its true identity. On sale in all major European markets, including the UK, from the first quarter of 2010, it exceeds all expectations of what a buyer might expect from a small car – be it as an urban motorist, or one who simply doesn’t need a larger car.

From the outset, Chevrolet Spark was engineered and designed to meet exacting standards. The bodyshell is exceptionally stiff, with no external panel gaps greater than 3mm, and the fit and finish of the interior is designed to match, if not beat that of cars in a class or two above.

Yet despite the quality, Chevrolet Spark is also designed to be edgy, vibrant and fresh, as well as to offer exceptional levels of space and practicality. There aren’t many cars with such a small footprint that can offer the benefits of five doors, five seats and a usable luggage area, for example.

“We’ve styled and engineered the Chevrolet Spark so that it can compete anywhere in the world where there’s a demand for mini cars and the benefits they bring,” said Jack Keaton, vehicle line executive for the new model. “The Chevrolet Spark is, first and foremost, a car that offers great economy and manoeuvrability, yet it is also quite sophisticated. We think it will turn heads with an aggressively stylish design and we think it’s going to make a lot of drivers happy with its dynamic ride and handling abilities.”

Keaton said that while the Chevrolet Spark is certainly affordable, it was not developed to be either the most or least expensive offering in its category.